Market Case Studies
Cadiz, Kentucky! Our smallest market (pop. 2,671) with one of the best local broadcasters in the country. Beth Mann’s team truly exemplifies the term “outkicking your coverage” and their Big Deals store is a great reflection of the kind of work her team does year in and year out. They routinely have over 100 businesses participating in their store, and the revenues from their Big Deals program are always in the top 20 of affiliates. This Big Deals store also hosts the world’s largest Rotary Club fundraiser every year, featuring almost 1,000 auction items for listeners to bid. This year, the Rotary Club raised just shy of $400,000 in ONE WEEK through this local radio group and their Big Deals store. They have been with Big Deals since 2019.
Nevada, MO. Population 8,000. In order for the KNEM/KNMO team to provide a top notch shopping experience for their listeners, they have really stretched the boundaries of their certificate offerings. Not only do they have a solid base of Nevada businesses participating, they have reached out and partnered with dozens of businesses in communities as much as 30 miles away. As if that weren’t enough, they have partnered with over 50 businesses in Branson, Missouri…150 miles away! KNEM/KNMO has been a Big Deals customer since 2018.
Brainerd/Baxter, MN might be the smallest market in America with a Costco (population 22,000)! This Central Minnesota community represents the largest 2nd home market in Minnesota because it is surrounded by approximately 50 recreational lakes. And yet this amazing store super-serves the year-round residents with over 150 certificate offerings. This store is always in our top 5 of monthly revenue due to their great inventory of businesses and their superior marketing efforts thru their radio stations, email marketing and social media posts. B-bay has been a customer of Big Deals since 2017.
This Leighton Broadcasting station group in St. Cloud, MN (Population 70,000) is our largest revenue producing affiliate year in and year out, and we continue to marvel all the creative ways they use their store to leverage advertising relationships in ways we’ve never seen before. They have also embraced our mobile App and the mobile certificates we offer (Deals on Demand). The Leighton 6 station groups have been an affiliate of Big Deals since 2015.
Appleton/Green Bay, Wisconsin. One of our largest markets, Woodward Radio straddles two Nielson markets; Appleton/Oshkosh and Green Bay. Woodward Radio competes with all the “Big Guys” in their markets, and Big Deals has always been one of their ways of reaching out to the small businesses the big guys tend to overlook. This strategy has paid off and gives them a real competitive edge. In addition to having a great selection of everyday “Buy it Now” certificates, they also have embraced our concept of a monthly big ticket online auction, featuring everything from ATV’s to Gas Cards, to Zero Turn lawnmowers. Woodward Radio Group has been with Big Deals since 2011.
As I see it, Big Deals Media is the most exciting improvement in radio sales since the first time I learned about TOMA in 1998. I doubled my income in less than one year. Most of those clients I signed up on long term TOMA contracts 21 years ago, are still on the air. It’s worked well for them and for us at KSTV. I believe we will experience similar results with your Big Deals Media program.